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Alumni Michael Davies, a Fox Sports senior vice president, left, and X Games CEO Jeremy Bloom during a fireside chat at the CMDI Sports Media Summit. More than 200 students attended this year’s event. Photo by Hannah Howell.

Success, in sports, comes down to the athlete willing to go the extra mile and push the limits of endurance to accomplish what seems impossible.

Success in sports media often amounts to the same thing.

That was the lesson Izabelle Stewart-Adams took away from this month’s Sports Media Summit, hosted by the College of Communication, Media, Design and Information at 91��ý.

“A dream job for me would be working anywhere in the sports events world—whether that's X Games, Olympics, World Cups,” Stewart-Adams said. “The biggest piece of advice that I've been given today is to show how hungry you are to stand out.”

The senior journalism major was one of more than 200 students to attend the two-day event, which was supported by alumni Neal Scarbrough (Jour’84) and Michael Davies (Jour’94). As co-chairs, both brought alumni and industry professionals with distinguished careers in journalism, marketing, production, technology and more to the event.

The highlight of the summit was a fireside chat between Davies, a senior vice president with Fox Sports, and X Games CEO Jeremy Bloom (A&S ex’06), who played football for the Buffs and in the NFL, and was a three-time world champion skier.

Bloom talked about the drive and dedication it takes to make it in such a competitive field—but also the rewards and enjoyment he draws from his work.

“I want to find people who have passion and love for the product that is at our company, and somebody who's got that look in their eye that they're on a mission and they're going to do whatever it takes to help us become more successful,” he said. “Find your tenacity, and show whoever you’re interviewing with, ‘I am here to work. I’m here to prove myself.’”

Panel and networking sessions featured a mix of professionals in terms of their industries and experience levels—from reporters who cover games from the broadcast booth to Scarbrough, a vice president and general manager at Marketplace who’s worked in sports for ESPN and The Denver Post. During the main program day, discussions explored sports consumption, audience engagement and the growing impact of generative artificial intelligence and how it is changing the field, especially within marketing and fan engagement.

Students also took advantage of a new addition to this year’s program—an hourlong networking lunch where they were encouraged to ask questions and build meaningful connections to the invited panelists.

Passion, but pressure

Cassidy Davis (StComm’23) remembers attending the summit right after she graduated to get some motivation and perspective from speakers. Now, as a corporate partnerships coordinator for the Seattle Seahawks, she paid it forward by attending as a panelist and sharing her own experiences with students: An hour after the event ended, she was still fielding questions from attendees.

“These students are so interested in the sports industry, and they know that's where they want to be,” she said. “As alumni, we were in their exact shoes, so we can provide inspiration and hopefully answer some of those questions that they're hungry to learn more about.”

Davis said while students are passionate about the industry as a career, they’re also feeling pressure.

“Students are more concerned with how they stand out against all of these competitors they're going up against,” Davis said. “I've been telling them to find places where you can prove that you can provide value to a team, where you can add a new perspective.”

Joining Davis on a panel about early-career professionals was Carey Kronhart, a junior majoring in media production with a minor in sports media. The aspiring operations manager’s biggest piece of advice to fellow students was to “network, network, network.” ��

Event co-chair Neal Scarbrough (Jour’84), left, talks with a student during a break in the action at the Sports Media Summit. Prior to his work with Marketplace, Scarbrough had a distinguished sports career, including work at The Denver Post and ESPN. Photo by Kimberly Coffin.

Last year at the summit, he bonded with Michael Davies over a shared love of motorsports—a connection that led to freelance work as a production assistant for Fox Sports.

“He offered to let me go to a few races with a NASCAR crew,” Kronhart said. “I started on as a production assistant and runner, learning the ins and outs—it was really like drinking from the fire hose. But my boss took a shine to me, asked me what I was doing for the next three races. One thing just led to another, and it’s all from having that first conversation with Mike.”

Justin Adams (Jour’09), a reporter and sports anchor for CBS Denver, also shared how network connections gave him a head start in his journalism career. Early in his career, he sent a cold message to Rick George, now emeritus director for CU Athletics, asking for help in making connections that could help him call Pac-12 games.

George introduced him to the conference president, which led him to the broadcast booth almost immediately.

“Take that initiative, shake that hand, have that conversation, get that contact and make sure that your face is shown. That’s doing the hard work,” Adams said. “And when you are sitting down and that camera's in front of your face, then you know it's all worth it.”

Iris Serrano is studying strategic communication and journalism at CMDI. She covers student news and events for the college.