NicholasÌýReinholtz

  • RK Landmark Faculty Scholar
  • Assistant Professor
  • Co-Director of Center for Research on Consumer Financial Decision Making
  • MARKETING
  • CENTER FOR RESEARCH ON CONSUMER FINANCIAL DECISION MAKING
Nicholas Reinholtz, faculty
Address

Koelbel - 447

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Education

PhD, Marketing, Columbia University, 2015

M. Phil, Marketing, Columbia University, 2012

BS, Mechanical Engineerging, Virginia Tech, 2006

BA, Political Science, Virginia Tech, 2006

Biography

Nicholas Reinholtz is a assistant professor of marketing at the Leeds School of Business. He holds a Ph.D. in marketing from Columbia University and undergraduate degrees in mechanical engineering and political science from Virginia Tech. Nick's research focuses on different aspects of consumer behavior, including financial decision making, product and price search, and the cognitive processes and representations underlying choice.

Research

Research Areas of Interest

  • Consumer behavior
  • Financial decision making
  • Judgment and decision making
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